
SEQUOIA
CRYPTO DEEP DIVE RESPONDING TO ON-CHAIN EVENTS
Sequoia Investors weren’t crypto natives but they were keen on their growth strategy – requiring visibility on trends happening within crypto so they could explore, learn, + act accordingly. I created a dashboard designed for data analytics and with a back-end pumping all streams on the blockchain.
With the booming crypto economy, we had live metrics on Wallets, TVL and Funding activity – we created unique interactive modules that merged them all.
DeFi Dashboards
Data Analytics
LIVE DATA STREAM FROM
The Problem
There was an original UI that was cluttered & non-intuitive, designed mainly for Web2 outlooks and it overwhelmed investors with raw data in a infinite scroll – mostly usable only to data science developers and not future-proof for Crypto & Web3 analytics.
Goals
- Work directly with a data science team to restructure the data for a new UX
- Present data in bite-sized chunks so the users have better visibility.
- Create a way so its TL:DR Approachable, but gives the chance to deep dive.
Solutions
Dashboard was re-architected around two core surfaces: a powerful Explorer allowing analysts to dynamically segment and query for companies across categories & multi-source datasets and create high-signal Company Profile pages that surface active metrics and key performance indicators above the fold that enable investors to rapidly build conviction within minutes.
THE MODULES
We simplified DeFi by transforming complex blockchain data into actionable insights.
Smarter Crypto Analytics With Real-Time On Chain Intel
Tracking tokens, liquidity, and routing across DEXs to reveal how trades are optimized in real-time (and what’s happening behind every swap).
HIGH-VALUE SIGNALS
We did more than showcase the blockchain activity, we combined all valuable accessible data across Web2 to provide context on whether the on-chain activity was real and purpose-driven or not.
THE DESIGN
We simplified DeFi by transforming complex blockchain data into actionable insights.
Bijlee Web3 Grocery
Bijlee Web3 Grocery
Unifying Cohort Data with AI







